Component of marketing and business processes

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Mobile systems are having a major impact on business and society today. Accordingly, mobile applications now form an important component of marketing and business processes for many companies.

Assume that the owner of a bike rental shop at a popular summer resort wants to create a mobile application to aid customers who want to book bikes via their mobile systems. You have been hired as a consultant to recommend the best strategy for creating such an application.

In an essay, describe some features you will include in this application to ensure a quality user experience. Make your recommendations specific to this application for this particular bike shop. In addition, propose either a thick-client or a thin-client application. Provide reasons to justify your choice.

Reference no: EM132128709

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Component of marketing and business processes : Mobile applications now form an important component of marketing and business processes for many companies.

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