Component of digital marketing campaigns

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Reference no: EM133573690

Assignment:

Mobile marketing has become an important component of digital marketing campaigns. Assume you are a marketing manager for the small business venture you discussed in the first two weeks of class (i.e. a local book, pizza joint, salon parlor, shoe store, etc.). Describe how you could use mobile marketing to drive website visits, as well as in-person store visits. Be specific in your ideas, and provide research evidence that supports your idea or concept.

Reference no: EM133573690

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