Reference no: EM133051180

Part 1: Discuss your new understanding from course content about the strategies you would use to gain strategic advantage over your competitors. What specific strategies and tactics would you use to gain market share, increase revenue, and increase sales?

Part 2: Give a specific example of how a company can gain and maintain competitive advantage in a rapidly changing industry, e.g. how Apple and Samsung have competed for market share and revenue in the cell phone industry. Choose any company and industry with which you are familiar.

Objectives

-Demonstrate an understanding and appreciation of the complexities of managing a multifunctional business in a global environment

-Monitor markets in various countries and make appropriate location decisions for growth

-Evaluate and make strategic decisions regarding the demand projection of product sales

-Learn effective strategies to collaborate to resolve managerial problems and win against competition, in a level playing field

-Manage cross-functional issues (e.g. finance, human resources, marketing and production) that typically impact business results, through hands-on learning

-Evaluate the legal, social and ethical issues related to working in a competitive global environment.