Reference no: EM132704669 , Length: word count:2200
Scenario
You have been employed as a research analyst by an investment company. The company would like to invest in the pharmaceutical industry, operating on the UK market. You are required to choose a company - pharmaceutical manufacturer (SIGMA pharmaceuticals PLC). You need to critically look at the structure of that business and analyse the current environmental factors that influence or affect the company. You must apply the PESTLE and SWOT models in your analysis.
IMPORTANT NOTE: Your work will fail automatically if you choose a company from a different industry.
Task 1
Section 1 - Theory
1. Explain different types and purposes of organisations: public, private and voluntary sectors. Examine different legal structures in the Private Sector; identify the legal structure of your chosen company.
2. Evaluate, with reference to your chosen company, how the organisational structure, the size of the business and the scope of the business, can either align, or not, with the overall business objectives, and in particular how they play a role in the creation of products and services sold in markets.
3. Critically analyse the complexities of different types of business structures and the relevance of the interrelationship of different organisational functions.
There is no perfect structure. Advantages and disadvantages of each. The structure depends on the field in which the company is operating.
Section 2 - Practical info about the pharmaceutical company
1. Use PESTLE model to evaluate various macro environmental factors that affect your selected business, highlighting the positive and negative impact of external factors.
2. Analyse key strengths and weaknesses of your organisation using SWOT/TOWS method. Examine interrelationships these have with the external factors previously discussed.
3. Suggest and evaluate a course of action for the chosen organisation. Base it on the previous analyses.
This provides evidence for all Learning Outcomes
PESTLE
Political:
- Government: labour or conservative?
- Political decisions
Economical:
- GDP
- Interest rates: at the moment are historically low to support the economy
- 2020 - 12% decrease in UK economy
Social:
- Aging population
- Consumer attitude towards treatments
- Age expectancy
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Technological:
- Artificial intelligence?
-
Legal:
- Legal requirements
- Brexit
- Drug regulations
Environmental:
- Friendly?
Attachment:- Class notes.rar