Complex social media community on many platforms

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Imagine you are working with a large brand that has a large and complex social media community on many platforms. The brand is active on Instagram, Facebook, Twitter, Snapchat, LinkedIn, and Pinterest. You need to track analytics and metrics based on benchmarks that could apply to all of those platforms. Based on the articles that you reach in this chapter, create a social media analytics compass that notes overall KPI’s which you could track for every social media channel. Feel free to select a brand on which to base your compass.

Reference no: EM132195674

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