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Complex process of decision-making and communication

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Question 1

Corporate buying behavior is a complex process of decision-making and communication involving the choice and acquisition of products and services by corporate buyers. However, to a company, consumer buying behavior is far more critical. A marketing company usually attempts to find out as much as possible about its customers to understand their motivations and their buying decision model. Using an example known to you, summarize possible variables that affect modern buying behavior.

Reference no: EM132977418

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