Complex pricing in order to increase profits

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The pricing department in your business insists on charging one price to all customers in your market, regardless of willingness to pay. Would you agree? How would you suggest your firm use consumer surplus and elasticity to offer different pricing strategies in order to increase profitability? What specific policies would you recommend so that your business can profit from direct and indirect price discrimination, as well as ‘more realistic and complex pricing’ in order to increase profits?

Reference no: EM131196634

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