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Reference no: EM13816534

Please submit your completed Design Project. As you recall this project has four parts:

  1. You will need to completely re-design the IBM logo. This is your chance to be creative. Use Word, PowerPoint, or any other application with which you are familiar (and supports text and/or images) to design the new logo. The logo should represent the values of the organization.
  2. Using PowerPoint create a presentation to "sell" your logo. It will be 3-5 slides long. The first slide describes the features of the new logo. Include the logo itself, along with text describing the color selection, font choice, image choice (if used), etc.
  3. For the second slide create a one-page ad that combines images, words, and the logo itself, that introduces the "new" IBM to the employees, customers, and shareholders.
  4. For the last few slides, develop a written rationale as to how your design addresses the values of the organization and how the new logo would be perceived by the employees, customers, and shareholders. These three, very different audiences may perceive the logo in very different ways.

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This paper provides a new logo of IBM keeping in view the services and quality they provide to its customers worldwide. Each component and color combinations of the logo represents a certain feature of IBM Company. The main purpose of this project is to further increase its dominance in the market by attracting more customers through attractive innovations. This paper exchanges to cultivate creative answers for ability sourcing and maintenance, and particularly on how IBM GDC could draw in non-ICT ability to join IBM's workforce. This new logo include speaks to IBM organization challenge is to join that ability, create it and help in accomplishing their Strategic Objectives.

Reference no: EM13816534

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