Complete until goals are set and performance is measured

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Reference no: EM132217414

1. An advertising campaign plan is never complete until goals are set and performance is measured. In the case of integrated marketing communications programs, discuss how goals are generated as the company considers at least two (2) the following concepts:

Promotions opportunities

Brand image

Buyer Behaviors

Advertising design

Trade and consumer promotions

Public relations efforts

All other selling and promotions activities

2. A check payable to the order of a person would require his or her _________ if it is to be negotiated.

A) Appearance in person.

B) Endorsement.

C) Waiver.

D) Collateral or security interests.

3. For an instrument to be negotiable, the writing is required to be:

A) Completed on a form approved by the SEC.

B) Type-written.

C) Signed.

D) Drafted under oath.

4. If the name of the payee on an instrument is misspelled, the payee may negotiate the instrument by indorsing any of the following, except:

A) The payee's true name.

B) The payor's true name.

C) The misspelled name on the instrument.

D) Both the payee's true name and the misspelled name on the instrument.

Reference no: EM132217414

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