Complete the audience personas template by using the data

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Reference no: EM133588626

Problem: Business & Finance- Marketing

The purpose of this problem is to demonstrate how defining market segmentation using personas strengthens targeting within a digital marketing campaign.

Using what you learned from the Topic 2 Resources, complete the "Audience Personas" template by using the data from the "Instagram Demographic Analysis" (Followers of: @ Nike) document, located in the Topic 2 Resources, to create two unique personas for Lopes Active Apparel Co., a company that offers fitness training apparel for men and women who engage in high-intensity activities.

When developing your personas, focus on the following sections of the Nike "Instagram Demographic Analysis":

1) Basic Demographics
2) Location Summary
3) Education
4) Work Summary
5) Likes and Interests

Your personas should be based on the data you find on those pages.

Reference no: EM133588626

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