Complete social media audit on uber

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Reference no: EM132296865

Complete a social media audit on Uber for the month of Mid Jan to Mid Feb 2019. Discover, categorize, and evaluate brand social talk from the consumer perspective with social search and categorizing data by Where: list by social media channel (YouTube, Facebook, etc.) and environment (look and feel).What: list type of content (article, photo, video, plus sentiment). When: quantify frequency (posts, comments, views, shares per day, week, or month). Why: list purpose (awareness, promotion or complaint, praise, plus KPI. Score: list as problem or opportunity.

Where Channel/environment

What content/Sentiment

When Date/Frequency

Why Purpose/Performance Opportunity

Reference no: EM132296865

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