Complete secondary research to gather information

Reference no: EM133420523

The Project

International Sales and Marketing: International Sales and Marketing Plan

1. Select an organization (Apple), product or service and international target market (China).

2. Complete secondary research to gather information on trends, barriers and other key considerations when exporting the selected product or service to the selected target market. You will need this information to write the Situational Analysis and Market Analysis sections of the plan. If you have conducted and/or presented similar research for other FITTskills courses, you may use it for this project. See Usage of Previous FITT Projects below for further instructions. Note: Although not a prerequisite, the Module - Situational Analysis in the course Feasibility of International Trade is a helpful resource to guide this research.

3. Research additional information that will assist you in developing a feasible and comprehensive international sales and marketing plan.

4. Write the plan using the Evaluation Criteria as an organizational guide.

Executive Summary

Organizational Profile

Sales and Marketing Objectives

Situational Analysis*

Product and Service Offerings

Market Analysis (Overview)*

Market Analysis (Customer Profiles)

Sales and Marketing Strategies

Budget

Evaluation, Controls and Contingency Plans

Conclusion

Bibliography

Budget:

Provide details on both the projected revenues and expenses as these relate to the sales and marketing objectives. Revenues should be projected for annual sales over the next 3 years and the projections should be based on the size of the target market segment, the market share of any current competitors and reasonable assumptions about how much of that market can be gained. Expenses should include specific costs related to the marketing effort (e.g. travel costs, product adaptations, distribution channel incentives, promotional costs, etc.) and the cost to make the product to support the projected sales.

Reference no: EM133420523

Questions Cloud

Describe nurses role protecting patient health information : Describe the nurse's role in protecting patient health information and maintaining the quality of patient care.

How is story structured overall : How is the story structured overall? How does this structure build meaning for the reader?

Describe how everything looked nice and pretty on outside : describe how everything looked nice and pretty on the outside but was really corrupt. The rich were only getting richer, creating a class of the super-rich

Review what insurance choices may be most important : Review what insurance choices may be most important for a young person like Mwende to take cover against.

Complete secondary research to gather information : Research additional information that will assist you in developing a feasible and comprehensive international sales and marketing plan

Conflict between the haves and the have nots : Why is the conflict between the "haves" and the "have nots" a recurring theme in Gothic literature?

Give an example of a negotiation you were involved : Give an example of a negotiation you were involved in where you were able to strengthen your BATNA (Best Alternative To A Negotiated Agreement)

Research the available support networks : In your local community (Williamstown)research the available support networks and provide a list of services and a summary of their services.

Combine elements from several models original thought : Can you please share what management approach that foster innovation has you seen within the organizations that you have worked

User Account

All Pages