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Products and Services Assignment
In this assignment, you will complete another key section of your marketing plan.
Write a 2-3 page description of the product/service to be sold or delivered by your firm. This could be a completely new-to-the-world concept, or an improvement on an existing concept.
- Please discuss the basic attributes in appropriate detail, and then expand to describe the experiential and emotional aspects of the product or service. Be sure to address the role of branding in fulfilling customer expectations for your product or service.
- Within this section draft, please demonstrate your grasp of the marketing terminology and concepts related to products and services. For example, it would be appropriate to discuss whether your product is a convenience, shopping, or specialty good.
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The requirement is to identify a product and detail on the attributes.I have also explained the strategy with proper application for this product.Reference and citation are added.
Be sure to follow writing guidelines for this assignment. Save your file as aWord Document(.doc or docx). Include the term Productsand your First Name when saving your file. Example:Products_David.docx Upload your completed document using the Browse button, and then click the Submit button Points Possible: 30 15 points = completeness of content 10 points = appropriate use of marketing terminology and concepts 5 points = utilization of writing guidelines
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