Reference no: EM132284141
This week, you have been hired as a market researcher to complete an exploratory study on innovative market sectors:
Aerospace, aircrafts, and drones
Games, apps, and social media
Green technology
Biotechnology, Drugs, and genetics
Nanotechnology
Use research results from Week 4 Homework (Anticipated consumer behaviors/Anticipated consumer needs)
Choose only one innovative market sector, and using the Plunket Research Online Database, the class textbook, and at least one article from a marketing journal, complete the following:
Summary of the market analysis and anticipated consumer needs
Competitive forces
Create a prototype of one potential product or service using the "Layers of the Product" (Salomon et al., 2017, p. 236)
Use images, designs, or blueprints
Outline potential market and marketing challenges