Complete analysis and comparison for the years

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1. Purpose of each ratio.

2. Calculate each of the following ratios over the two years period:

A. Profit Margin
B. Accounts Rec. turnover
C. Return on Assets (ROA)
D. Current Ratio
E. Quick ratio
F. Debt to Total Assets Ratio
G. Return on Equity (ROE)

3. Do a complete analysis and comparison for the two years of operation of the company (2012 - 2013) (Please illustrate if it's favorable or not favorable with justifications)

4. Do a complete comparison between the company's results for the year 2013 and that of the industry averages (2013)

5. For each ratio, make recommendations for the company on how it can enhance its financial position. (Please make 2 recommendation for each ratio mentioned in Q#2)

6. Conclusion: Summarize the firm's overall financial position on the basis of financial data and your findings in the following:

A. Liquidity
B. Asset utilization
C. Debt Utilization
D. Profitability

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Reference no: EM13511348

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