Reference no: EM132130499

Analyse the internal and external environment

Performance objective

In this assessment, you are required to complete analyses of the organisational environment to develop an understanding of potential competitors and allies, and the associated risks and benefits.

Assessment description

Complete a value chain analysis, PEST and SWOT for your organisation, plus analyses of the potential competitors and allies supplied in the case study.

Procedure

For the provided case study, you are required to complete for your organisation:

1. PEST analysis (including a review of legislation impacting on MacVille)

2. SWOT analysis (including an evaluation of the value-chain).

You are also required to review competitors/allies to MacVille, as described in the case study, and:

- identify and describe existing and potential competitors/allies,then summarise the strengths and weaknessesof each
- developa separate summary statement for each potential ally for a cooperative venture that describes their alignment with MacVille'svision, mission, values and attributes,as identified on the tender document.
Once you have developed these materials, you need to meet with your supervisor (role-played by assessor) to discuss and confirm the analyses you have completed, together with the summary of potential cooperative venture allies. Take notes in the meeting with your supervisor and make any changes as suggested by them, before submitting your final version.

Specifications

You must provide:
- a completed set of analyses (PEST and SWOT)
- a review of existing and potential competitors and allies
- a review of potential allies and a statement of their alignment with organisational values (as described in Assessment Task 1)and tender requirements
- summary notes from the meeting with your supervisor.
Your assessor will be looking for:
- evidence that you have analysed and identified the needs of the case study, and reflected these in the reviews and summary notes you have developed.
Adjustment for distance-based learners
- No variation of the task is required.
- A follow-up interview may be required (at the discretion of the assessor).
- Documentation can be submitted electronically or posted in the mail.
- Meeting with supervisor (assessor) may be conducted and observed live or via an appropriate teleconferencing tool.

Attachment:- Assessment-Task2.rar