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Question: Read all assignments.
Participate in Class Discussions.
Complete a term project, a four page report on a marketing topic based on a minimum of three Internet sources, evidenced by footnotes. A report describing current management practices in a corporation is acceptable. All quoted material should be referenced by footnotes.
An oral presentation is required to be a 5 minute summary of the term project, not a recitation of the written project.
- The term project will be graded on the basis of:
- Relevance to Principles of Marketing
- Clarity and thoroughness
- Appearance (cover sheet and jacket required)
- Oral presentation.
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As a marketing consultant for new Moxy budget hotel chain, you have been asked to complete a strategic marketing audit to analyse both internal and external factors that are impacting on the organisations ability to develop internationally.
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