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Complete a swot analysis on the e-commerce division

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Reference no: EM131991897

Case Study: Congratulations on your progress, thus far. Your task is to continue to develop the strategies necessary to launch the global e-commerce division. This case will develop a Unique Selling Proposition for HBFA.

Your Challenge: You have been asked to address the following issues and provide a written report to the CEO of HBFA. Your report should address, at a minimum, the following:

1. Using the HBFA Prospectus and the Internet as a research tool. Create a Unique Selling Proposition for the e-commerce division of HBFA. At a minimum, it should address the following:

a. Detail the ideal customer (age, location, income, etc)

b. Detail the benefits to the customer

c. Differentiation (price, product, etc.)

d. Suggest pricing strategy

2. Complete a SWOT analysis on the e-commerce division of HBFA. At a minimum, it should address the following:

a. Strengths (online)

b. Weaknesses (online)

c. Opportunities (online)

d. Threats (online)

Guidelines: The paper will be graded on accuracy, creativity, content, and spelling/grammar.

• Be sure to include your approved domain name on the title page.

• This written report will be presented to the CEO of HBFA. Keep in mind that the CEO is not familiar with the technical jargon or specifics of e-commerce. This report should be written in a manner that will instill confidence in your recommendations.

• The paper should be well-structured and demonstrate your ability to analyze the issue as it relates to the course. The content should illustrate critical thinking skills. While there is no minimum word requirement, a one sentence answer to each question will not qualify as "critical thinking".

• The paper should be free from spelling errors and basic grammatical mistakes (including paragraph breaks).

• The paper should include a title page and a reference page. Use APA 6th edition style to format the reference page. Visit www.APAStyle.org for reference information.

• The paper should be double spaced.

• The paper should be submitted via the Dropbox on the Angel course page (found under the Lessons tab).

Reference no: EM131991897

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