Reference no: EM132915985 , Length: word count:700 words
MKT 100 Principles of Marketing Assignment - Strayer University, USA
The specific course outcome associated with this assignment is: Complete a situation analysis for a company.
Assignment - Situation Analysis
In this assignment, you will create an original Situation Analysis for one of four companies/brands. Each of the four companies you will choose from has been through numerous changes in recent years.
Instructions -
1. Download the Assignment - Situation Analysis Template to your computer and Save As using the following identifier: LastName_FirstName_Week10_Assignment.
2. Select one company/brand from the four choices below:
3. Dairy Queen
Mission: To create positive memories for all who touch DQ.
Vision: DQ-the world's quick service restaurant.
Axe
Mission:
We've all been there. Been told that "a real man" wouldn't do that or to "man up." YAWN. The fact is that over half of us have been told that "real men" have to behave a certain way. Those outdated masculinity stereotypes might have been the norm decades ago, but times have changed, bro. You do you!
We linked up with Ditch the Label, an anti-bullying charity, to help stop bullying and shed those old expectations of masculinity once and for all. So far, we've supported 1,582,079 young people through some pretty tough times and we ain't stopping there.
4. Use this information as well as your own knowledge and research, to complete the Situation Analysis template. Additional research should include the use of the company's website, the course textbook, and other online sources. Note: Do your own assessment on the business, do not go to the company website and copy their analysis.
Assignment - Situation Analysis
Based on what you've learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below.
1. Customers
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
What do the customers buy/use of value from the business?
What changes can the company/brand expect in the future? How can the company/brand better serve its customers?
List 3 Opportunities you have identified in your personal assessment of the business.
List 3 Threats you have identified in your personal assessment of the business.
2. Company
This Section Discusses what the brand is currently.
List 3 Strengths you have identified in your personal assessment of the business
List 3 Weaknesses you have identified in your personal assessment of the business.
This Section deals with what the company/brand needs to become.
How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.
3. Collaborators
Define the business partnerships.
Discuss the company/brand's current partnerships. Create a new partnership you think may be a good for the business/brand to undertake and discuss why you suggest this partnership.
4. Competitors
Who are the main competitors? Label and discuss the top three competitors and why you consider them a competitor.
5. Recommendations
Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected? Discuss why you have created these strategies and why you think they should be undertaken and work for the business.
Note - Need 700-word answers.