Complete a perceptual map

Assignment Help Marketing Management

Reference no: EM13724379

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.

Create a 10- to 15-slide Microsoft PowerPoint presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.

Reference no: EM13724379

Questions Cloud

Evaluate the article using economic concepts : Evaluate the article using Economic concepts - The essence of the story: Introduce the issue, who is interested in it and why.

Summarize the two podcasts you see : Write a 400-word posting, in which you briefly summarize the two podcasts you see on www.thestoryofstuff.com, and reflect on the messages given in the podcast

How does the beer act relate to industrialization : How does the Beer Act of 1830 relate to industrialization as discussed in lecture and by Misa? For example, you might mention class relationships, the impact on the work place, or the rate of production and trade controls.

What are the organization''s functional-level strategies : Briefly describe your organization's domain that is, the goods and services it produces and the customer groups it serves. What core competences give the organization a competitive advantage? What are the organization's functional-level strategies

Complete a perceptual map : Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map

Determine the most appropriate leadership style : Determine the most appropriate leadership style e.g., directive, consultative, participative, or delegative in a project environment to effectively manage the project.

Competitive advantages paper : Resources: Virtual Organizations available through the UOP website and Environmental Scan Papers from last week

Problem related to software usability and navigation : In a written report, first provide a definition for usability. Describe at least three or four methods or principles for achieving good design and effective navigation for screens in a software application or website.

What are important trends in marketing practices : What are important trends in marketing practices, What factors should a company review before deciding to go abroad

User Account

All Pages