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How do SMERF groups complement the business travel market?
Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.
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SMERF is comprised of Social, Military, Education, Religious, and Fraternal groups (think reunions). While they’re all very different, they’re in one category because it’s a vital piece of hotels’ weekend group business. Small in size, the SMERF group’s “planner” is often an individual tasked with coordinating the family or high school reunion in their spare time.
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