Complement or confound the company''s differentiation

Complement or confound the company''s differentiation strateg

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Harley_Davidson, wich once boasted that it made "big toys for big boys", is trying to lure more women to the brand to make up for declining sales in a slow economy. How do you think this move will complement or confound the company's differentiation strategy, wich has long been on a macho image?

Reference no: EM13848612

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Complement or confound the company''s differentiation strateg : Harley_Davidson, wich once boasted that it made "big toys for big boys", is trying to lure more women to the brand to make up for declining sales in a slow economy. How do you think this move will complement or confound the company's differentiation ..

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