Complement her existing value chain

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Reference no: EM133615781

Question

Dana wishes to strengthen her firm's marketing department by partnering with a large marketing firm that can complement her existing value chain. However, she fears potential legal repercussions including potential lawsuits filed by U.S. federal agencies such as the Federal Trade Commission (FTC). Which of the following strategic options should Dana pursue? Group of answer choices Dana should implement green field operations with the marketing firm to strengthen her interanion reach. Dana should consider forming a strategic alliance with the marketing firm. Dana should move forward with a hostile takeover of the marketing firm. Dana should purchase the marketing firm outright via an acquisition.

Reference no: EM133615781

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