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Competitors producing and marketing branded cereals

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Reference no: EM132441179

Provide a list (or table) of barriers to entry into the ready-to-eat cereal industry.

The minimum efficient scale for a production plant suggests that there should be much more competitors in this industry than there are. Give an estimate of how much money a new entrant would need in order to establish itself as one of the competitors producing and marketing branded cereals?

Reference no: EM132441179

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