Competitors offer comparable products

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1. To determine the public's knowledge of a product, a marketer asks consumers to name five breakfast cereals. Cheerios is the cereal most often listed first, so it is considered to show, what?

2. What type of firm or group takes creative ideas and turns them in to actual ads?

3. Why is benefit positioning often used by a firm when it's competitors offer comparable products that basically do the same thing?

Reference no: EM132308533

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