Competitors in mature market typically

Assignment Help Operation Management

Reference no: EM132264828

1. Which of the following occurrences might be construed as noise?

A. The secretary interrupts the sales presentation just as the salesperson was ready to ask the buyer about her color preference.

B. The radio commercial gives the address for the advertiser's store.

C. The salesperson tells the buyer that the software he is selling contains smart tags, and the customer understands.

D. Mack does sees the ad for the new Route 66 club while he is reading the news article on the opposite page.

E. All of the above could be construed as noise.

2. To promote its PlayStation game console, Sony has used advertising, Internet promotions, a huge truck that stopped at concerts to let visitors play games with the Sony system, and even short films shown in movie theaters. In other words, Sony used

A. integrated promotional tools.

B. interactive media convergence.

C. an infrastructure of market customization.

D. integrated marketing communications.

E. integrated media coverage.

3. Competitors in a mature market typically find that a new entrant is threatening because

the new entrant is a pioneer.

nearly all market need is already being met.

the new entrant might increase prices.

the new entrant offers the same product.

4. When a company chooses to maintain low-price dominance, it is using which tactical action

price cutting

increased marketing efforts

changing production capacity

product and service enhancements

5. When you work to create the optimum experience for your customers every time they interact with you, you are practicing:

A. Customer engagement

B. customer retention management

C. customer relationship management

D. customer experience management

6. . Canada and Mexico are the same distance from the United States, but trade is higher between the United States and Canada than with Mexico because

all three countries share the same legal system.

there are few immigration problems with Mexico.

Americans prefer Canadian food to Mexican food.

true distance is smaller between the United States and Canada.

Reference no: EM132264828

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