Competitor analysis and swot analysis

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Reference no: EM133020050

ACCM 6000 Capstone Research Project

Workshop 3: Benchmarking, Competitor Analysis and SWOT analysis

• Discuss and research competitor analysis, benchmarking analysis and SWOT analysis
• Assignment preparation

Your contribute
• Follow the preparation guide and complete the predatory activities.
• Participate in class activities.
• Apply what you learn this week to your assignment preparation.
• Draft the section of competitor analysis, benchmarking analysis and SWOT analysis which will form part of your groups' business report.

Learning Objectives:
After this week, you will be able to:

• Understand and apply the different types of industry analysis
• Explain and perform benchmarking
• Explain and perform competitor analysis
• Perform SWOT analysis

What you need to do this week
Make sure you achieve ALL the listed learning objectives after the workshop. Complete the relevant part of the assignment preparation.

Read the articles on benchmarking and answer:
• What is Benchmarking ? NOTE: You must email your answers to your lecturer before your workshop commences.

Workshop 4- Evaluation and interpretation of financial statements

To identify and recommend appropriate courses of action through the integration of accounting knowledge, techniques and skills covered throughout this course.

This week, we will discuss

• The roles of financial statements and how to analyse the financial information to gather relevant information.
• Assignment preparation
Your contributions:
• Follow the preparation guide and complete the predatory activities.
• Participate in class activities.
• Apply what you learn this week to your assignment preparation.
• Draft the section of financial statement analysis in your business report.
Learning Objectives:
After this week, you will be able to
• Understand the role of financial statements
• Explain and perform financial statement analysis
• Obtain and evaluate credible and relevant financial information
• Analyse financial information for decision making
What you need to do this week
Make sure you achieve ALL the listed learning objectives after the workshop. Complete the relevant part of the assignment preparation.
Set readings for this topic
• ‘Hoggett, J 2018, Accounting, 9th Edn, Wiley'. Please, replace the Hoggett link on week 4 in the ‘preparation guide' (p.1099 and 1100)
• Australian Accounting Standards Board [AASB] 2020, Conceptual Framework,
• Watch the recording
• Read ‘Who uses IFRS standards?'
• Watch the recording
• Review Virgin Australia's financial statements
• Visit ASX website
• Explore IBIS reports

Questions:
Read the aricles outlined above and answer what is:
• Explain Historical cost
• Explain Fair value
Perform financial statement analysis of your group's chosen organisation as part of your assignment preparation.

Workshop 5: Analyse financial statements

This week, we will:

• Apply what we learned in Week 4 to perform financial statement analysis and interpret your company data.
Your contributions:
• Follow the preparation guide and complete the pre-class activities.
• Participate in class activities.
• Perform financial statement analysis for your group's chosen organization.
Learning Objectives:
After this week, you will be able to
• Perform financial statement analysis
• Interpret financial statement analysis
• Critically evaluate companies' financial performance and position based on financial statement analysis

Why did Virgin Australia fail? Give three reasons?

Workshop 7: Business ethics

We will cover business ethics. In particular, the importance of business ethics for the accounting profession.

Your contributions:
• Follow the preparation guide and complete the preparation activities and pre-class question.
• Participate in-class activities.
• Engage in the class discussions that will form part of your assessment and the group assignment.
Learning Objectives:
After this week, you will be able to
• Explain what is business ethics?
• Explain ethical issues in business?
• Explain the implications of ineffective business ethics?

Describe what is unethical behaviour?

Prepare the written report to evaluate the ethics and corporate governance of your group' chosen company.

Workshop 8: Corporate governance and duties of directors

We will cover corporate governance and the duties of directors. In particular, the importance of corporate governance.

Your contributions:
• Follow the preparation guide and complete the preparation activities.
• Participate in-class activities.
• Engage in the class discussions that will form part of the group assignment.
Learning Objectives:
After this week, you will be able to
• Explain what corporate governance entails.
• Explain the importance of corporate governance.
• Explain the implications of ineffective corporate governance.

What you need to do this week
Make sure read the references outlined below before coming to class Achieve ALL the listed learning objectives after the workshop.
Complete the relevant part of the assignment preparation.
Set readings for this topic
• Read Corporate Governance and Business Ethics: insights from the strategic planning experience, Ingrid Bonn and Josie Fisher
• Read ‘The Governance of Global Value Chains: Unresolved Human Rights, Environmental and Ethical Dilemmas in the Apple Supply Chain'.
• Read ‘Enhancing Auditor's Independence in Auditing Enterprises in Vietnam'
• Read ‘Why business ethics matter to your bottom line'

Pre Workshop questions to be completed before class Read the article titled:
Corporate Governance and Business Ethics: insights from the strategic planning experience, Ingrid Bonn and Josie Fisher

What is corporate governance and why does it matter?

Workshop 9: Sustainability and why corporations implement sustainable practices

This week we will discuss sustainability reporting and practices. We will discuss what sustainability means, how to achieve sustainable development including sustainability reporting and benefits.

Learning Objectives:
After this week, you will be able to
• Explain what sustainable development means.
• Identify the roles of sustainability reporting.
• Explain implications of sustainable business operations and how to achieve sustainable development.

• Review Sustainability information provided by the following organisations.
o Qantas Sustainability Report
o Woolworths Sustainability Report
o Santos Sustainability Report
o Flight Centre Travel Group Sustainability
• Read case studies
o Coronavirus is putting CSR to the test
o Why CSR can backfire
o Apple: Good business, Poor citizen?

• Review Sustainability information provided by the following organisations.
o Singapore Airline
o Virgin Australia
o Coles Group
o Wesfarmers

Workshop 10: Warning signs and consequences of corporate failure

We will discuss the warning signs and consequences of corporate failure.

Your contributions:
• Follow the preparation guide and complete the preparation activities.
• Participate in in-class activities.
• Engage in the class discussions that will form part of the group assignment.
• Discuss the warning signs and implications of corporate failure.
Learning Objectives:
After this week, you will be able to
• Identify warning signs of corporate failure.
• Identify frauds and preventative measures
• Explain the implications of corporate failure and how to prevent fraud and corporate failure.

• Read Retail sales disappoint tax cuts RBA fail to boost spending
• Read 7 Signs of your company is about to crash
• Read Small business failures on the rise
• Read Queensland ‘Money Mule' accountant charged with money laundering over alleged $3.3m email hacking scam.
• Read One of Queensland's biggest punters stole $10m from friend's company to feed gambling habit, police allege.
• Read Canberra public servants charges with conspiring to defraud Australian Government.
• Watch Shopping apocalypse: Retailers need to stop being lazy.

Question:
Read the case study about the Queensland accountant below and answer the question ‘Why do you think the accountant got involved in fraud?'
o Queensland ‘Money Mule' accountant charged with money laundering over alleged $3.3m email hacking scam.

Workshop 11: Why do senior managers engage in creative accounting?

We will discuss creative accounting and financial fraud. We will also focus on preventative measures of creative accounting and financial fraud.

Your contributions:
• Follow the preparation guide and complete the preparation activities.
• Participate in class activities.
• Engage in the class discussions that will form part of the group assignment.

Learning Objectives:
After this week, you will be able to
• Explain what creative accounting and financial fraud are.
• Explain detection and preventative measures of financial fraud and creative accounting.
• Identify warning signs of financial fraud.

What is the difference between creative accounting and financial fraud?

Attachment:- Capstone Research Project.rar

Reference no: EM133020050

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