Competitive strategy is the consultant recommending to john

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Q. A consultant hired by John recommended which, instead of reducing price, he consider a strategy which leverages a source of advantage valued by customers which is not easily seen, understood or copied by competitors, such as subtle but important product innovations, improved product and/or service quality, innovative marketing programs, lowered costs of acquiring, using and disposing of products or new marketing channels with more efficient supply-chain customer benefits. Illustrate what type of competitive strategy is the consultant recommending to John?

Reference no: EM1386815

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