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Competitive strategy is concerned with how company

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Competitive strategy is concerned with how a company, business unit or organisation achieves competitive advantage in its domain of activity. Competitive strategy therefore involves issues such as costs, product and service features and branding. In turn, competitive advantage is about how a company, business unit or organisation creates value for its users both greater than the costs of supplying them and superior to that of rivals. Critically evaluate the effectiveness of any three (3) strategies which your selected business has implemented.

Reference no: EM133252523

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