User Account

All Pages

Competitive strategy in your global market

Assignment Help Marketing Management
Reference no: EM133170683

Mike, one of the marketing strategists on your team, stops at your office door wanting to talk. "We use fabrics that are made domestically; however, there are issues with using these same fabrics globally. There are laws and regulations that prevent us from shipping these fabrics to other countries. This is a huge concern. One of our primary selling points is the consistency of quality of our product."

You confirm Mike's concern, "That's an excellent point," you say. "Now you've just given yourself and our team more work for the presentation. I'm sure that will come up. One of the board members used to run a textile plant in China."

Mike nods his head in agreement. "I imagine textiles will not be the only resource concern," he says.

Consider the following in your response:

Why should resources be a concern in a global strategy?

What resources may be a concern in the country you selected?

How will this impact the decision to move to the country that you selected?

How will this impact your competitive strategy in your global market?

Reference no: EM133170683

Questions Cloud

Experienced or heard anecdote : What in the readings have you experienced or heard an anecdote about - does it support / reinforce or qualify / call into question any aspect of the readings?
Good companies adopt marketing concept : Good companies adopt the marketing concept and focus on serving and satisfying their customers.
Marketing plan : Marketing plans describe the current situation for the product, service, or brand, and the plan for the future.
Consumer is shopper who is sore about something : The quote from Harold Coffin (1905-1981) stated: "A consumer is a shopper who is sore about something."
Competitive strategy in your global market : Why should resources be a concern in a global strategy? How will this impact your competitive strategy in your global market?
Conduct analysis of industry and competitors : The next step in your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors.
Describe how marketer could develop : Describe how a marketer could develop differing marketing strategies to target your personal use of goods or services.
Product or service endeavor fizzles in marketplace : Sometimes a new product or service endeavor fizzles in the marketplace. Looking back, it seemed like a "good idea" at the time;
Explain concept of psychographic targeting : Explain the concept of psychographic targeting and how it is being used in today's marketplace.

Reviews

Write a Review

Marketing Management Questions & Answers

  What is the importance of the oral presentation

What are the guidelines to preparing tables, pie charts, and bar charts? Why do we need them in a marketing research report? What are the guidelines to preparing tables, pie charts, and bar charts? Why do we need them in a marketing research report?

  How are the web sites and companies similar how are the web

select 3 different company web sites and answer the following questions1. how are the web sites and companies

  Determine communicating superior customer value

Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

  Explain the pros and cons of sub-branding a hotel

Explain the pros and cons of sub-branding a hotel. Please provide 2 references.

  Is the firm successful in generic strategies

Is the firm successful in following one (or more) generic strategies? Why or why not? What do you think are some of the challenges it faces in implementing

  Important part of building professional brand

How can building connections with professional colleagues be an important part of building your professional brand?

  How your marketing efforts and marketing mix will change

Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle and Explain how the packaging you will use for your product or service will add value

  Discuss how the avenue of marketing might be effective

Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.

  How do you expect the industry to evolve

Should BMW expect Tesla to grow into a strong direct competitor like Audi, versus Tesla being limited to a niche or being just a flash in the pan?

  As a part of the campaign for a new gourmet foods store

as a part of the campaign for a new gourmet foods store advertisement flyers will be sent through direct mail to

  Discuss the interrelationships for brand strategy

Discuss and explain the interrelationships between brand strategy and the communication message to the target audience.

  Outline the personal selling process

Discuss changes that have taken place in the personal selling function and the impact of relational ideas on these.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd