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Louis Vuitton Moët Hennessy (LVMH) is the world’s largest luxury products conglomerate with a business portfolio that includes some of the most prestigious brand names in wines, spirits, and champagnes, fashion, watches and jewelry, and perfumes and cosmetics. The company began as Moët & Chandon, a French champagne producer, in 1743. As of 2016, the French conglomerate’s business portfolio also includes a luxury yacht producer, a 19th-century-styled French amusement park, two prestigious Parisian department stores, duty-free stores, a retail cosmetics chain, high-end luxury hotels, and a variety of French media properties.
What are the major elements of LVMH’s competitive strategy in the branded luxury products industry?
How is diversification part of LVMH’s competitive strategy?
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