Reference no: EM133069224

Consumers are increasingly spending more time and money online. Business-to-consumer e-commerce is growing on an average by 20% each year. Given the scale and growth of consumer online purchase and usage data, the ability of organizations to understand and utilize this data (big data) is becoming an essential competitive strategy. For your research paper this week, provide a 4-6 page answer to this prompt: How can organizations better utilize big data analytics and specific applications of machine learning techniques for improved e-commerce? Be sure to include specific examples from actual e-commerce companies and how they are utilizing big data analytics. Additionally, discuss what, if any, machine learning techniques they are utilizing in their competitive strategy.