Competitive strategies is IKEA trying to follow

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Reference no: EM132219246

Management in Action, IKEA focuses on Growth

1. Based on Michael Porter’s discussion of the characteristics of an effective strategy, does IKEA have a good strategy for growth? Explain.

2. To what extent is IKEA following the five steps of the strategic-management process?

4. Which of Michael Porter’s four competitive strategies is IKEA trying to follow? Discuss.

Reference no: EM132219246

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