Reference no: EM132971719

Prepare an executive case summary of three major publicly-traded firms in a sector that is being disrupted. The assessment must be based on the annual reports of the three firms, augmented by material from credible business sources. Trend analysis must consider at least three years of financial reporting, and preferably five years, and all three firms are to be considered in this analysis. Remember to assess what competitive advantage looks like in that sector; whether any of the firms has such an advantage; and whether you are confident that it can be sustained.

The options are:

i. A competitive rivalry between two firms with a third firm acting as a potential complementor. An example might be Amazon vs. Wal*Mart, with Fed-Ex as Complementor, looking directly at the retail sector (that is, excluding AWS from Amazon's financial performance).