Reference no: EM132278811

1. A competitive profile matrix:

1) permits the small business owner to divide a mass market into smaller, more manageable segments.

2) creates a road map of action for the entrepreneur in order to fulfill his/her company's mission, goals, and objectives

3) compares the firm's and its competitors' key success factors.

4) identifies a firm's core competencies.

2. An effective strategic plan does which of the following?

1) Identifies a complete set of success factors-financial, operating, and marketing, that yield a competitive advantage for the company.

2) Is always cost based.

3) Focuses on one generic strategy to the exclusion of all other strategies.

4) Always seeks a high profile in the specific markets chosen.

3. Of the many critical success factors for product innovation discussed in Winning, the number one critical success factor is:

a) Competitive cost structure

b) Superior engineering talent

c) Differentiated product that delivers unique and superior value to the customer

d) Outspending the competition on a launch campaign

e) Total R&D spending

4. What are the review sessions which make the Stage-Gate ™ process amethod of risk management?

a) Training sessions, where all participants are schooled in the process

b) National Sales Meetings, where major new products are launched

c) Investor briefings, where the CEO discusses financial results.

d) Team meetings to monitor project progress using a Gantt chart.

e) Stage-Gate™ meetings, where top management considers go/kill decisions and teams present results from discovery, scoping or business case phases of a new product project.

5. Select the best answer from the options shown below as to the stakeholders in transportation:

Users, Providers, Government

Government Military Passengers

Shippers, Insurers, Carriers

Regulators, States, Local Governments