Competitive nature of consumer products industry

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1. Using an example of a company of your choice, discuss the functions of management.

2. Given the competitive nature of consumer products industry, why do you believe firms spend millions on Super Bowl and other primetime ads? How would a firm measurethe effectiveness of its ads?

3. Prepare resume based on Marketing concepts . Establish a personal brand in the resume . Include separate document that contains both your personal slogan and your brand associations (characteristics you wish to be known for)

Reference no: EM132185755

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