Competitive intelligence and make report on the findings

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Reference no: EM133588838

Conduct SEO/PPC keyword research on IMAX Entertainment Company to gather competitive intelligence and make a report on the findings. The goal is to make important keyword discoveries and then combine collective knowledge. Please visit www.spyfu.com and get a free trial account there. Spyfu is a SEO PPC keywords research service.

The report should include:

- Define SEO and PPC and explain how they can help companies.

- Competitive analysis How do you compare them with the competitors you had identified? What do you learn from this difference?

- Target Audience based on keywords explain how keyword research can help companies reach their target audience?

- Keywords recommendation based on your keyword research on the company you have selected for your project, what keywords do you recommend them to use and why?

- Reflection Memo Summarize your learnings.

Reference no: EM133588838

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