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Competitive forces analysis of the fast-food industry

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Reference no: EM132162512

Question 1

A. Conduct a competitive forces analysis of the fast-food industry in Australia. Consider only the three following companies: McDonalds, Hungry Jacks and KFC.

B. How can a business-level strategy of (i) low cost and (ii) differentiation offer some protection against competitive forces in a company's industry?

Question 2

A. Identify the global strategies that the following companies use: Apple, British Petroleum, HSBC Bank and McDonalds. In each case, justify your answer.

B. Suppose a multinational company has adopted an international (Vietnam or India), should it continue following the same strategy or change it when more competitors emerge? Justify your answer

Question 3.

A. What factors make it most likely that a merger will be the preferred method to enter a new industry?

B. Imagine that Telstra has decided to diversify into the banking industry to provide retail and corporate banking services in Australia. What method would you recommend that Telstra pursue to enter this industry? Why?

Note: 800-1000 words for each questioins

Verified Expert

Three questions have been covered in this assignment. These three questions are based on analysing business rivalry, global strategy of business organisation and new market entry for business. The business competitiveness has been analysed with porter's five forces analysis. In global strategy, merger entry method has been discussed with example.

Reference no: EM132162512

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