Competitive analysis of two health care markets

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Reference no: EM132307521

Conduct a competitive analysis of two health care markets: one in Las Vegas and one in a foreign country such as Colombia, Dominican Republic, or Brazil. Examine the pricing strategy for plastic surgery (for example: breast augmentation, neck lift surgery or for eyelid procedures). Check the websites of at least two providers in each location. Then, answer the following questions based on your review and analysis:

1. Identify the two health care markets (For example; Las Vegas versus Dominican Republic).

2. How aggressive is pricing among the competitors (US versus foreign country)?

3. Is price a dominant theme to consumers in the purchase presentation? Comment on the difference in prices between the two health care markets. Aside from price, what other product/service attributes is presented that is meant to attract the consumers?

4. Which health facility would be the best for a consumer who wants an elective, self-pay procedure? Why so?

5. In your opinion and after you did your research, is the saying "Higher prices mean better quality" true? Why or why not?

Reference no: EM132307521

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