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Competitive analysis of the organization and products

Assignment Help Marketing Management
Reference no: EM13983361

Select a new nonexistent product or service that will be launched by an existing organization. Obtain your instructor's approval of your product or service before beginning this project.I JUST NEED 350 TO 450 WORDS FOR THIS PAPER AND I HAVE TO DUE BULLETS 1 AND 2

THEY ARE HIGHLIGHTED IN YELLOW.

Complete the following assignment using the "Strategy and Positioning Paper" template.

Write a 1,750- to 2,100-word paper explaining the following headings:

• An overview of the organization

• A detailed description of the product or service

• A SWOTT analysis of the organization and the product/service

• A competitive analysis of the organization and product/service

• A detailed description of your target market (including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment)

• Needs that cause your target market to buy

• A written positioning statement that identifies:

o Your organization's product/service
o Your target market
o How your product solves the target market's needs
o What makes your organization different from its competition.

Reference no: EM13983361

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