Competitive advertising and comparative advertising

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Reference no: EM132251013

1. What is the difference between institutional and product advertising. Give an example of each?

2. What is the difference between competitive advertising and comparative advertising? Give an example of each.

3. What is a target audience? In 2017 many companies launched the “fidget spinner”. What in your opinion would be the target audience for that product and why?

4. What is public relations? Whom can an organization reach through public relations?

5. How do organizations use public relations tools? Give several examples that you have observed recently.

Reference no: EM132251013

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