Competitive advantages in the marketplace

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Resources are the source of a firm's capabilities. Capabilities, in turn, are the source of a firm's core competencies. A firm's core competencies are the basis for its competitive advantages in the marketplace. A firm's core competencies are those things that are generally valuable, rare, costly to imitate, and non-substitutable and that give it a competitive advantage over another firm.

Explain how an organisation can develop and strengthen its competencies and capabilities, making them more difficult or costly to imitate and in so doing gain competitive advantage over its rivals. Use two appropriate examples in your discussion

Reference no: EM132947980

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