Competitive advantage through packaging and labeling

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1. Define big data and describe the technologies for managing and analyzing it. What technologies you have personally utilized or experienced in previous jobs or projects. How would or have you used big data to obtain key information? If you have used technologies to obtain key information, what information did you collect?

2. What is the name of the specific benefit that creates customer value and competitive advantage through packaging and labeling that can be found in Coca-Cola's distinctively-shaped bottle?

Reference no: EM132241252

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