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Explain how analytics can be used to gain competitive advantage in marketing. Provide specific industry examples or examples from your own experience. Discuss the ethical issues that IT professionals must consider when using marketing analytics in this way.
Analyze the effect of the equity investments and impairments resulting from the acquisitions and investments by Amazon.com on the financial statements, and indicate whether or not the strategy was a creatable one.
Select two of the three theories of minority integration (melting pot theory, assimilation theory, and pluralistic theory) that you think most accurately describe the Unites States today.
Describe the three types of appeals used in marketing communications messages and develop three different advertisements for the same brand of a product of your choice, each using a different appeal.
As the general manager of a multi-story office complex, you have the task of bringing a report to the board of directors delineating the pros and cons of selecting either an in-house managed food service operation or contracting with an outsourcin..
Child Obesity - What is the problem of childhood obesity, make recommendations for prevention and treatment. Why it is on the rise.
Write an improved mission statement for the company that meets the characteristics summarized in your textbook. Please write for Netflix.
What other information would you need before you made a final assessment of the company's short-term debt paying ability?
What is the importance of a change agent and a guiding team? What is the purpose of each, and what traits make them successful?
Why is performing a technology assessment or gap analysis before deploying an HIS application important, and how can this mitigate future system problems
Distinguish the roles of CIO and CSO in terms of primary responsibilities. Why was it an advancement for a large company like Target to have both officers?
First area of planning mechanism to be considered by the organization would be an area related to human resources, financial planning and technology.
Your task is to critically discuss and evaluate the effect of process technology and e-business on an organisation of your choice. You should evaluate the effect on their logistical and operational capacity and capability.
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