Competitive advantage from a theoretical perspective

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Reference no: EM13944585

For an airport or airline company/organisation of your choice, critically discuss the extent to which the company/organisation has achieved a sustainable competitive advantage.

Your report should cover the following:

· An academic discussion of what constitutes sustainable competitive advantage from a theoretical perspective
· The application of relevant theory to the strategic development of the air transport company / organisation that you have selected (50% of marks available)

Your report should be structured in the following way:

Front cover
Executive Summary
Table of Contents
Introduction
Relevant section headings
Conclusion
List of references
Appendices (as appropriate)

Reference no: EM13944585

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