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Competitive Advantage and the Value Chain:
Describe an example of a company or organization, not discussed previously, where the focus on customer delight has a direct and long-term impact on the brand's competitive advantage. Why did you choose this example?
Requirements:
Your reflective Journal article should consist of a minimum of three paragraphs, with at least four sentences per paragraph. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this unit's learning.
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The article talks about customer delight and how Starbucks has constanltly not only satisfied cutomers by various experiences but also surprised and delighted them in a way that achieves a comeptitive edge.
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Content consisted of a minimum of three paragraphs with at least four sentences per paragraph. The submission was concise, well-written, and demonstrated a thorough understanding of the content. 5 Total Points 35
Unit 2 Journal Rubric: Competitive Advantage and the Value Chain Grading Criteria Possible points Earned points Described an example of a company or organization where the focus is on customer delight and long-term impact on the brand’s competitive advantage. 25 Explained why you chose this example and how it impacts you personally. 5
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