Competition-customers and selling process

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The major changes taking place in are based in three categories: Competition, Customers, and Selling Process. Decide whether the following subcategories of change are innovation-based or created as a result of progess in our understanding of marketing princiles.

Competition

Global competition

Shorter production cycles

Proliferation

Customers

Fewer suppliers

Rising expectations

Increasing power

Selling process

Solutions selling

Sales teams

Sales netwroks

Productivity metrics

Reference no: EM131629441

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