Competing in rapid-growth industries

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Reference no: EM1370067

Which one of the following is not likely to be a suitable strategy option for companies competing in rapid-growth industries?

A. Driving down costs per unit so as to enable price reductions that attract droves of new customers

B. Pursuing rapid product innovation, both to set a company's product offering apart from rivals and to incorporate attributes that appeal to growing numbers of customers

C. Gaining access to additional distributional channels and sales outlets

D. Expanding the product line to add models/styles that appeal to a wider range of buyers

E. Putting top priority on heavy advertising and other marketing-related actions calculated to strongly differentiate its product offering from rivals

Reference no: EM1370067

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