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Competing in different product markets

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A corporate-level strategy specifies actions taken by the firm to gain a competitive advantage by selecting and managing a group of different business competing in different product markets. Corporate-level strategies help companies to select new strategic positions that are expected to increase the firm's value. Describe any FOUR (4) types of a diversification strategy that can allow Kindle/Amazon to earn above-average returns in spite of strong competitive forces during Covid-19 pandemic to increase the firm's value.

Reference no: EM132731236

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