Reference no: EM133419551

Instructions

The three parts of the overall marketing plan that will be completed this week are Market Research, Demographics, and Competing Forms of Entertainment. Please thoroughly addresses the following components.

Please provide as much market research and demographic/psychographic information as possible on the Charles Town, WV area. Possible items for inclusion could be:
Age breakdown of area residents
Population data
The marital status of area residents
Educational information on area residents (e.g. high school graduates, college graduates, etc.)
Religion breakdown of area residents
Geographic location (e.g. city population versus suburbs)
Gender breakdown
Racial composition
Political views
Unemployment rate
Languages spoken
Income data
Average disposable income
Interest in sports
Competing forms of entertainment are also important to consider. This will vary from city to city and regionally, but could include:
Local college, high school, or professional sports teams
Events brought in by the local Chamber of Commerce to stimulate economic development
Theaters, concerts, etc.
City, county or state fairs
Please create a PowerPoint presentation covering the areas listed above for presentation to the City Council of Charles Town, WV. Please be sure to review the "PowerPoint Presentation Do's and Don'ts" document that's attached. Remember, the PowerPoint must be in bullet format and must include a notes section. The notes section should be a summary of the bullet points in your presentation, such that if you were unable to make the presentation, someone else could make the presentation for you by reading what you've written in the notes section.